AdROSA—Adaptive personalization of web advertising
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چکیده
منابع مشابه
AdROSA - Adaptive personalization of web advertising
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market. Most existing solutions to online advertising placement are based on demographic targeting or on information gained directly from the user. The AdROSA system for automatic web banner personalization, which integrate...
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Consumer studies demonstrate that online users value personalized content. At the same time, providing personalization on websites seems quite profitable for web vendors. This win-win situation is however marred by privacy concerns since personalizing people's interaction entails gathering considerable amounts of data about them. As numerous recent surveys have consistently demonstrated, comput...
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ژورنال
عنوان ژورنال: Information Sciences
سال: 2007
ISSN: 0020-0255
DOI: 10.1016/j.ins.2007.01.002